Biography

Cassandre Milius is the CEO of The Good Habits, a design studio dedicated to desirable ecology. The studio assists companies in integrating major environmental challenges, enabling them to better attract, educate, and motivate clients and employees while reducing their carbon footprint. Her mission: to transform the ecological transition into an exciting collective adventure. Through inspiring conferences, interactive workshops, and Carbon Footprint Assessments, she helps companies replace guilt-inducing injunctions with a desire to act. Her approach is based on behavioral sciences, gamification, and positive storytelling to embed lasting changes. She is also a lecturer at Polytechnique X, IAE Paris-Est, Université Nice Côte d’Azur, CY Cergy Paris Université, and Aix-Marseille Université. Committed to positively and sustainably engaging as many people as possible towards eco-responsibility, she is a member of the associations 2tonnes, La Fresque du Climat, and Les Ateliers de l’Adaptation au Changement Climatique, and a board member of Planet On Stage.
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