Brazil adopts highly concentrated fragrances
Description
The perfume market in Brazil is undergoing a major transformation, driven by the popularity of high-concentration fragrances, which are longer-lasting and more intense. These fragrances, sales of which jumped 83% in early 2024, appeal to a public looking for long-lasting fragrances, particularly suited to the country's hot climate.
International brands (Coty, L'Oréal) as well as local ones (O Boticário) are enriching their ranges with intensified versions of their best-sellers, combining innovation and olfactory power. This trend offers new sensory experiences and opens up growth prospects for the entire sector.
Source : Premium Beauty News
To find out more : https://www.premiumbeautynews.com/fr/le-bresil-succombe-aux-parfums-a,25692?utm_medium=email&utm_campaign=France+-+%C3%89tats-Unis+-+Asquan+-+Petit+...&utm_source=YMLP
