5 trends to follow for sustainable packaging
Description
At a time when consumer expectations on this subject are growing ever higher, it is becoming increasingly difficult for brands to know how to approach packaging sustainability. Should they switch to an all-aluminium range, promote zero waste, use 100% PCR materials, explore innovative new materials? There is no simple answer to the transformation towards sustainability. There are a few key principles to follow: Exploration is key. There is no need to rush. It's essential to understand the issues and take a 360-degree view to avoid shortcuts and misconceptions.
New sustainable materials, refills, end-of-life management, papering and woodification or accessibility... discover the trends to meet consumers' growing expectations for sustainable packaging.
Read more in french: https://www.premiumbeautynews.com/fr/emballages-durables-pour,20018
Source: Premium Beauty News
