États-Unis : The world's largest perfume market
Description
The global fragrance market, estimated to be worth 54.6 billion euros by 2025 and growing at an annual rate of 3.31% until 2030, is undergoing rapid expansion and change. Brands are banking on cross-category innovations to win over consumers. In the United States, the leading market (€7.9 billion), four major trends are emerging, including skinification, which is redefining the approach to fragrance.
Source : Premium Beauty News
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