Le Petit Marseillais is in line with major market trends.
Description
Le Petit Marseillais, France's favourite hygiene and beauty brand in 2025, continues to innovate to attract and retain customers by focusing on 3 major market trends:
Clean beauty: Launch of 3-in-1 Crème de Lait, a gentle skincare product (95% ingredients of natural origin, no mineral oil) for the body, hands and face, suitable for the whole family from the age of 3. Available in light and rich formulas, it is also available as L'Original Body Milk in a recyclable bottle.
Eco-responsibility: The return of 500 ml single-material eco-packs for refilling the brand's best-selling shower gels and liquid soaps, in response to changing consumer habits towards more refills.
Well-being at home: Launch of three new superfatted shower care products with sensory fragrances (rice milk & jasmine, argan oil & orange blossom, oat milk & rose), for a spa experience at home, in line with the post-Covid cocooning trend.
Source : Premuim beauty news
To find out more, click here: https://www.premiumbeautynews.com/fr/le-petit-marseillais-surfe-sur-les,25698?utm_medium=email&utm_campaign=France+-+%C3%89tats-Unis+-+Asquan+-+Petit+...&utm_source=YMLP
