CFIC Orléans 2024

CHANEL, a historic French luxury brand

Description

Originally specialized in haute couture, the brand now offers a whole range of world-renowned cosmetics and perfumes. In 1921, the famous Chanel No. 5 fragrance was launched, soon followed by Chanel No. 22. In 1924, the brand created its 1st make-up collection, initially comprising only powders and lipsticks. The first skincare range was created in 1927, followed by a succession of Chanel skincare products. In 2006, one of the bestsellers arrived on the market: sublimage cream, a plant-based anti-aging treatment. Since then, Chanel has offered a wide range of products for the complexion, nails, lips and eyes. Between elegance and modernity, Chanel cosmetics place quality and innovation at the heart of creation. That's how the iconic Rouge Allure lipstick was born in 2006. Highly pigmented and long-lasting, all it takes is one click to make the stick stand out. With their simple, neat packaging, Chanel beauty products are the alliance of classic and glamorous. Avant-garde, in 2018 Chanel launches its first make-up collection dedicated to men, "Boy" by Chanel. Known for its authentic Chanel n°5 fragrance and breathtaking fashion shows, the brand has boutiques all over the world. And the brand markets a multitude of skincare products to meet the needs of all skin types: cleansers, lotions, scrubs, masks, serums, creams... Key figures : 32,000+ employees worldwide sales of $17.22 billion (16.05 billion euros) in 2022, up 10.1% year-on-year By region, sales rose by 16.8% in Europe, 7.2% in Asia-Pacific and 9.4% in the Americas. Source: Chanel, Marie-Claire & Le Parisien